Wednesday, January 16, 2008


Firm opens resort with sport facilities in Aloguinsan town

A FILIPINO developer has found a niche in Cebu’s booming tourism industry with the establishment of a multi-million integrated sports resort in the southern part of the province.

King of Kings Sports World and Resort sitting on a 6.3 hectare property in Barangay Esperanza in Aloguinsan, Cebu, caters to handgun fanatics since it features a 2.2-hectare shooting range.

The range can accommodate at least 1,000 shooters simultaneously and has 40 to 50 shooting bays.

The resort, however, wants to become a leisure destination for families as its facilities include a clubhouse, swimming pool, spa, badminton and tennis courts, boxing ring, gym, air soft grounds, bike trail, 20-unit row houses, 20 single cottages, restaurant, function rooms, a helipad and medical clinic.

“It is the first of its kind in Cebu and in the country,” said Reynaldo Abad, King of Kings Sports World and Resort Inc. chairman and chief executive officer, in an interview during the project launching Monday at The Parklane Hotel.

Leisure magnet

Other than Cebu being a world-renowned resort destination, Abad said the province is also a magnet for leisure activities, so opening a sports resort facility will help spur more tourism-related activities here.

Those who want to take advantage of the services offered by King of Kings will have to be 777 Elite VIP member.

The company has pegged a P100,000 one-time membership fee that will enable members to enjoy 20 percent discount on room accommodation, one night free room-use every year, and 10 percent discount rate for food and merchandise items.

One can also sell his membership benefits to relatives and friends, Abad said.

He added that the sports resort also caters to non-members or walk-in clients.

The company, however, is yet to set monthly or yearly rates once the 777 Elite VIP privilege is consumed.

Abad’s business partner, Chad Folger, said the 777 elite membership is open to foreign tourists as well.

“This will have a big impact on the shooting community in Cebu. As a shooter, this is definitely one-of-a-kind. It (also) adds quality time for families because there are many amenities to choose from,” Folger said.

Abad said once the shooting range is completed this May, the company might host an international shooting match.

Groundbreaking ceremonies for the resort is set next month and the property is expected to be fully developed within four years. (MMM)


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